About Us
At Fortify Wealth, we are dedicated to providing expert insurance advice tailored to meet the unique needs of each client. Our journey began with a commitment to transparency, integrity, and personalised service, guiding individuals and families in making informed decisions with confidence. We believe in protecting what matters most to you.
Education is at the core of our approach. We prioritise client education, ensuring that you understand your insurance options and the value they bring to your financial security. We break down complex insurance concepts into clear, manageable information, empowering you to make informed decisions. Our goal is to demystify the insurance process, making it accessible and straightforward.
Fortify Wealth operates under the financial service license of AIA Thrive, a subsidiary of AIA New Zealand Limited.
About the Founder
Who is Aidan Poynter?

Fortify Wealth was born out of my personal experiences and frustrations with outdated and inefficient processes in the insurance industry. Witnessing the benefits of private insurance firsthand during a close family members battle with breast cancer inspired me to create a service that prioritises ease, efficiency, and client education.
I hold the NZ Certificate in Financial Services (Life, Disability, and Health Insurance) (Investment*) and are committed to building strong client relationships and providing personalised solutions. My approach is founded on honesty, care, and client satisfaction, ensuring that every individual receives the attention and expertise they deserve.
Outside the office, I enjoy spending time with friends and family, and you can often find me enjoying the outdoors. My personal and professional experiences drive my commitment to securing my clients' futures, making me more than just a financial adviser - I am a dedicated partner in your journey to financial success.
*Due to my engagement with AIA Thrive I can only offer advice on Life, Disability and Health products.



